Welcome to the Official Lance Rucker x UNDFB360 Collection

He’s fast. He’s physical. He’s relentless.
Now you can rep that same energy with exclusive "Lil Baby 701" gear, built in collaboration with UND’s own Lance Rucker.

“Lil Baby” isn’t just a nickname—it’s a lifestyle. Grit, drive, and horsepower. Off the field, Rucker’s known for tuning engines and turning wrenches, and that motorhead edge runs through every design in the collection.

Whether you’re team sleeveless, short sleeve, long sleeve, or hoodie—we’ve got you covered.

Each piece features bold custom artwork that hits as hard as Rucker on game day.
Every purchase directly supports Lance through NIL—when you gear up, you’re backing “Lil Baby 701” on and off the field.

Store closes Aug. 4 and orders will ship 3-4 weeks after the store close.

Limited quantities. No reprints. When they’re gone, they’re gone.
Step up. Gear up. Show out.

Rucker360